by When creating a campaign, selecting the appropriate auction strategy is crucial as it determines both your traffic acquisition costs and campaign priority in auctions. Our platform offers three bidding options:
- Fixed Bid – “Pay exactly what you specify”
- Adaptive Bid – “Set your maximum, we buy at the lowest winning price”
- Dynamic Bid Range – “Flexible bidding within your specified maximum”
1. Fixed Bid Strategy
“Pay exactly what you specify”
- You set an exact price (e.g., $1.00 per 1000 impressions)
- The system uses this exact bid in every auction
Best for:
- Complete cost and volume control
- Stable, predictable spending
Example: You need consistent traffic at a set price of $1.00 CPM
2. Adaptive Bid Strategy
“Set your maximum, we buy at the lowest winning price”
- You specify a maximum bid (e.g., $2.00)
- The system typically wins auctions at 40-50% of your maximum
Best for:
- Broad targeting campaigns
- Non-critical daily volume KPIs
- Cost savings with high win rates
- Campaigns with optimization time
Example: Maximum set at $2.00 – traffic purchased at $1.10-1.50
3. Dynamic Bid Range Strategy
“Flexible bidding within your maximum”
- You set a realistic maximum (e.g., $1.20)
- The system adjusts bids between the minimum winning price and your maximum
Best for:
- Premium placement opportunities
- Maintaining reach at reasonable costs
- Balancing volume with cost efficiency
Example: Maximum set at $1.20 – system bids $1.00-1.20 based on market conditions
Important Note:
Setting an unrealistically low maximum will cause you to lose auctions. Choose a competitive maximum to maintain campaign performance.
For optimal strategy selection, consider your campaign goals:
- cost control (Fixed),
- cost efficiency (Adaptive),
- balanced performance (Dynamic).