Campaigns

Auction Bidding Strategies for Campaign Creation

When creating a campaign, selecting the appropriate auction strategy is crucial as it determines both your traffic acquisition costs and campaign priority in auctions. Our platform offers three bidding options: Fixed Bid – “Pay exactly what you specify” Adaptive Bid – “Set your maximum, we buy at the lowest winning price” Dynamic Bid Range – “Flexible bidding within […]

Campaigns

Conditions for Campaign Participation in the Auction

For a campaign to receive the “Active” status and participate in the auction, the following conditions must be met: Positive account balance, Up-to-date campaign schedule, Positive daily and total budgets, At least one creative in the created ad groups must pass moderation successfully, and an “Active” targeting set must be added to this group, Limits […]

Campaigns

Creative group

A creative group is a mandatory component of any campaign and can only be created after selecting the campaign type (Audio, Video, Banner, or Native). After selecting the campaign type, the ‘New’ button will appear in the ‘Creative Groups’ section. Clicking this button will allow you to start creating a creative group. You can create a […]

Campaigns

Campaign Creation

To create a campaign, the following data blocks must be filled out: 1. General Information First, the following parameters of the campaign need to be specified: Campaign Name   Campaign Status: Active – participates in auctions Inactive – excluded from auctions regardless of schedule Bidder Status: Indicates real-time auction participation based on schedule. If the “Offline” […]

Campaigns Getting started

Campaign: Getting Started

A campaign is a collection of settings and tools united by a common concept, designed to participate in ad impression auctions. Campaign management is handled in the “Campaigns” section of the sidebar menu. Features: Creating a New Campaign Click the “New Campaign” button in the “Campaigns” section or on the homepage. Viewing the Campaign List By default, only campaigns with the “Active” status are displayed. […]