Author: Вероника Шкутова

Statistics

Statistics Export

by Вероника Шкутова

Export Options Statistics can be downloaded in .csv format Key Features in Statistics Section: 1. Date Range Selection Specify any reporting period (e.g., April 1–24) 2. Metric Customization Choose from 28+ available metrics, including: ✓ Impressions ✓ Clicks ✓ CTR ✓ (and 25+ others) 3. Data Grouping (Up to 5 Criteria) Example grouping combinations: Client + Campaign Name + Placements OS + Country + Device […]

Campaigns

Auction Bidding Strategies for Campaign Creation

by Вероника Шкутова

When creating a campaign, selecting the appropriate auction strategy is crucial as it determines both your traffic acquisition costs and campaign priority in auctions. Our platform offers three bidding options: Fixed Bid – “Pay exactly what you specify” Adaptive Bid – “Set your maximum, we buy at the lowest winning price” Dynamic Bid Range – “Flexible bidding within […]