Brand Safety protects advertisers’ reputation by preventing ad placements alongside inappropriate or undesirable content. Digital Content Labels Each website or app receives a content safety rating: DL-G – Suitable for all audiences DL-Y – Child-appropriate content DL-T – Suitable for teens and seniors DL-MA – Adult content only NONE-LABEL – Not yet classified Targeting by […]
Geotargeting allows you to restrict ad displays to specific regions. It can be configured in two ways: By country/region directory (recommended when precise regional boundaries are important). By radius around a location (used when maximum coverage around a specific point is desired). It is recommended to always use geotargeting by directory to prevent missing certain auctions. […]
Информация в разделе бокового меню “Статистика” предназначения для анализа эффективности используемых инструментов в рекламных кампаниях. Система проводит сбор и агрегацию всех данных, которые передает SSP о кампании и креативах, а также расчет основных показателей эффективности.По умолчанию, система предлагает к просмотру статистику по ключевым показателям, применимым к креативам Пользователя: Дата отчета Количество кликов по всем креативам […]
From the moment the first active campaign appears, the system starts collecting statistics for subsequent campaign performance analysis: Overall campaign statistics Key metrics for the campaign Key metrics for the creative group of the campaign Campaign statistics The main charts for campaign performance are located on the system’s homepage (the ‘Overview’ section in the side […]
For a campaign to receive the “Active” status and participate in the auction, the following conditions must be met: Positive account balance, Up-to-date campaign schedule, Positive daily and total budgets, At least one creative in the created ad groups must pass moderation successfully, and an “Active” targeting set must be added to this group, Limits […]
A creative group is a mandatory component of any campaign and can only be created after selecting the campaign type (Audio, Video, Banner, or Native). After selecting the campaign type, the ‘New’ button will appear in the ‘Creative Groups’ section. Clicking this button will allow you to start creating a creative group. You can create a […]
To create a campaign, the following data blocks must be filled out: 1. General Information First, the following parameters of the campaign need to be specified: Campaign Name Campaign Status: Active – participates in auctions Inactive – excluded from auctions regardless of schedule Bidder Status: Indicates real-time auction participation based on schedule. If the “Offline” […]
A campaign is a collection of settings and tools united by a common concept, designed to participate in ad impression auctions. Campaign management is handled in the “Campaigns” section of the sidebar menu. Features: Creating a New Campaign Click the “New Campaign” button in the “Campaigns” section or on the homepage. Viewing the Campaign List By default, only campaigns with the “Active” status are displayed. […]
This article outlines the main tools for controlling the current balance of funds in the system. Invoice Generation Process To generate an invoice: Navigate to the Finance section (sidebar menu) Click the “Top Up Balance” button Scroll down to the “Balance Top-Up Invoice” section Enter the desired top-up amount Important Notes: If VAT applies per your Contract, the top-up amount will […]
All new or modified creatives are automatically submitted for moderation. Moderation Status Indicators: Pending (orange) – Creative is under review. Approved (green) – Creative has been cleared for use. Rejected (red) – Creative requires modifications. Important Notes: Creatives with Pending status can be added to campaigns but will not participate in auctions until approved. Upon […]
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