The main charts for campaign performance are located on the system’s homepage (the ‘Overview’ section in the side menu). By default, the statistics are displayed for the last 7 calendar days. You can select the period for viewing the statistics in the date range window. Hovering over any of the chart lines will show the metric values broken down by each day of the selected period.
Block 1. Displays the dynamics for the selected period across all campaigns:
The total amount of money spent on participating in auctions for all campaigns
The total number of clicks on ads
The total number of ad impressions
Block 2. The average cost per ad impression broken down by campaign strategies. The values are displayed in the currency used in the cooperation agreement. For convenience, you can download the chart in .svg, .png, or .csv formats from the side menu of the chart.
Block 3. Key performance indicators of campaigns. The following metrics are available for viewing:
CTR. Represents the percentage of clicks on ads relative to the total number of ad impressions. A normal value for this metric is 5-9% or higher.
VTR. Represents the percentage of video ad views relative to the total number of ad impressions. A normal value for this metric is 7-11% or higher.
Win Rate. Represents the percentage of winning bids for an ad request relative to the total number of bids. For campaigns, a value of at least 40% is considered normal.
Fill Rate. The percentage of ad requests successfully served by the ad network. This metric should aim to reach 100%.
Completion Rate. The percentage of fully viewed video ads relative to the total number of ad starts. This metric should aim to reach 100%.
Block 4. The number of clicks on ads broken down by each campaign type per day. Regardless of the selected period, this statistic is provided for the last 7 calendar days. Additionally, there is an option to choose a more convenient chart view in the side menu. As with the reports in Block 2 and 3, the chart can be downloaded in .svg, .png, or .csv formats.
Key performance indicators for campaigns and creative groups
All the above-mentioned statistics can be analyzed for each campaign as well as for each creative group within the campaign.
Campaign statistics are available in the ‘Campaigns’ section. Here, you can manage the number of displayed indicators through a filter to display only the necessary columns, as well as request statistics for any period.
Viewing the same statistics for creative groups within a specific campaign is available by clicking on the campaign name in this section.
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