Conditions for Campaign Participation in the Auction

Campaigns
by ntdsp

For a campaign to receive the “Active” status and participate in the auction, the following conditions must be met:

  • Positive account balance,

  • Up-to-date campaign schedule,

  • Positive daily and total budgets,

  • At least one creative in the created ad groups must pass moderation successfully, and an “Active” targeting set must be added to this group,

  • Limits (such as total budget or click count limits) must not be reached,

  • The even click distribution flag (if set) is also taken into account.

If any of these conditions are not met, the campaign will not receive the “Active” status, but all changes made will be saved.