Campaign Creation

To create a campaign, the following data blocks must be filled out:

1. General Information

First, the following parameters of the campaign need to be specified:

• • Campaign Name
•  
  • Campaign Status:

• • • Active – participates in auctions
    • Inactive – excluded from auctions regardless of schedule

• • Bidder Status: Indicates real-time auction participation based on schedule. If the “Offline” status is assigned, the Participant will automatically switch to “Online” status when the next scheduled period begins.

2. Campaign Type

A campaign can only have one type, and it cannot be changed afterward. There are four types of campaigns, corresponding to the number of creative types:

• Banner
• Audio
• Video
• Native

System will prompt for additional configurations based on selected type.

3. Campaign strategy

Pricing model (type-dependent):

• CPM (Cost Per 1000 Impressions)
• CPC (Cost Per Click) – used in Banner and Native campaigns
• CPV (Cost Per View) – used in Video and Audio campaigns

Bid Type:

• Fixed: Full budget control, bid manually
• Adaptive: Maximum efficiency, system calculates optimal bid
• Dynamic Range: Balanced approach, automatic bids within your max price range

4. Budgets and Limits

• Specify the total budget for the campaign. Once the budget is exhausted, the Participant will switch to “Offline” status. The campaign can only participate in auctions again after replenishing the balance.
• Specify the daily budget for the campaign. Once this budget is exhausted, the Participant will switch to “Offline” status until the next day of operation, according to the schedule
• Additionally, you can set a limit on the number of clicks for the campaign (daily, or total). Once this limit is reached, the Participant will switch to “Offline” status. The flag for evenly distributed clicks ensures that the clicks are spread evenly over the entire campaign period. Once the set click limit is reached, the Participant will switch to “Offline” until the next day’s operation.

5. Traffic type

By default, all types of traffic are considered for the campaign:

• • In-app

• • Mobile web

• • Desktop web

6. Campaign Participation Schedule in Auctions

By default, the campaign start date is set to the current date. You must also specify an end date for the campaign, otherwise, the campaign will not be saved. When editing the campaign, the end date can be changed, thus extending the campaign’s participation in auctions. The system assumes the campaign will participate in auctions without interruption. If this is not the case, the schedule can be adjusted by the hour for each day of the week.

7. Managing Creative Groups