Native Creative

Creatives
by ntdsp
A native creative combines various elements (images, text, video) designed for seamless user interaction. Creating a native creative involves several steps:

1. Creative Description

This section contains the primary characteristics of the creative:
    • Creative Name
    • Final Url: Specify the final URL of the specific webpage where the user will be directed upon clicking the creative.
    • Display URL: After entering a value in the “Landing Page” field, a display version of the URL will be suggested for the ad itself. This URL can be customized as needed.
    • Title
    • Long Title
    • Description
    • Call to action
    • Buisness Name

2. Media Addition

The system allows the inclusion of the following media elements:
    • Logo – Aspect ratio: 1:1, File types: .jpg, .jpeg, .png
    • Images – 1.91:1, 1:1, 4:3, File types: .jpg, .jpeg, .png
    • Video – Max size: 15MB, Formats: .mp4, .webm, .mov, .avi.
When any media element is added, the system will display previews showing how the element will appear in different ad formats. It’s not necessary to use all elements simultaneously, allowing flexibility to choose the best combination to match the campaign’s concept. When uploading media files, use the formats specified next to each element on the page; otherwise, the media file cannot be uploaded. Before saving the Logo element, you’ll need to crop the uploaded image to a 1:1 aspect ratio. By clicking “Crop,” a draft version of the logo will be saved. You can replace the image or adjust its scale, but only the latest version in the drafts will be available for final saving. For the Image element, three aspect ratio options are available: 1.91:1, 1:1, and 4:3. You can create drafts for all three ratios simultaneously and select up to three versions for final saving.

3. AI-Generated Native Creatives

Access via “Native AI” button in “Creatives” section:
  1. Select language for generated text
  2. Add landing page URL
  3. Provide detailed product description (more detail → better results)
  4. Click “Generate”
Note:
  • Generation takes time (page refresh required to view)
  • Manual editing available post-generation

4. Additional assets and Trackers

If needed, you can add extra elements:
    • Phone number
    • Big title
    • Additional Description
For native creatives, the following types of trackers are available:
    • Impression — Tracks when the creative is displayed to the user.
    • Click — Tracks user clicks on the creative.
    • Visibility 100% — Tracks when the creative is fully visible on the screen.
    • Visibility 50% — Tracks when 50% of the creative is visible on the screen.
    • Video Visibility 50% — Tracks when 50% of the video in the creative has been viewed.
Trackers are added in the “Trackers” section by clicking the “New” button. For each type of tracker, enter the URL in the “Pixel” field where information will be sent. This tracking data will also be available in the program’s “Statistics” section for further analysis.