Video Creative

Creatives
by ntdsp
A Video Creative delivers campaign messaging through audiovisual content distributed via internet and streaming platforms.

  1. Video File Upload

  • Supported Formats: As specified on upload page (unsupported formats will be rejected)
  • File Naming:
    • Original filename displayed automatically after upload
    • Editable in the “Name” field before final submission

  1. Click-Through Configuration

  • Landing Page: Enter the final destination URL
  • Display URL:
    • Automatically generated based on landing page
    • Fully customizable to match branding needs
The system supports creating video creatives using VAST1 markup. To use this feature, please consult with your account manager. If enabled, note that a video creative can contain either a video file or VAST markup, but not both. Additionally, you can add trackers to a creative to monitor user interactions. The following tracker types are available for video creatives: 
  • Click: Records when users click the ad
  • Impression: Tracks when the ad is displayed
  • Start: Logs when video playback begins
  • First quartile (25%): 25% of video viewed
  • Midpoint (50%): Half of video viewed
  • Third quartile (75%): 75% of video viewed
  • Complete: Full 100% playback
  • Mute/Unmute: Volume control interactions
  • Pause/Resume: Playback interruptions
  • Rewind: Viewer rewatching content
  • Skip: User skipping the video
  • Player expand: When video goes fullscreen
  • Player collapse: When exiting fullscreen
  • Custom: Configure for any unique interaction
Trackers can be added in the designated “Trackers” section by clicking the “New” button. For each tracker type, you should enter a URL in the “Pixel” field, which will serve as the destination for reporting interaction data. Additionally, this information will be accessible in the program’s “Statistics” section.