Audio Creative

Creatives
by ntdsp
An audio creative delivers advertising messages through sound, used across radio and streaming platforms.

  1. Audio File Upload

  • Supported Formats: Only specified formats accepted (listed on upload page)
  • File Handling:
    • System displays original filename after upload
    • Editable in the “Name” field before finalizing

  1. Click-Through Configuration

  • Landing Page: Final destination URL
  • Display URL:
    • System-generated suggestion provided
    • Fully customizable display version
The system allows the creation of creatives using DAST1-markup. You can discuss the use of this feature with your manager. If this feature is available, please note that one audio-type creative can contain either an audio file or DAAST markup. Additionally, you can add trackers to the creative to monitor the Recipient’s interaction with the creative.

The following tracker types are available for audio creatives: 

  • Click: User taps/clicks the ad
  • Impression: Ad delivery recorded
  • Start: Audio playback begins
  • First quartile (25%): First quarter completed
  • Midpoint (50%): Halfway playback point
  • Third quartile (75%): Three-quarters completed
  • Complete: Full playback (100%)
  • Mute: Audio muted
  • Unmute: Audio unmuted
  • Pause: Playback paused
  • Resume: Playback continued after pause
  • Rewind: User rewound content
Trackers are added in the corresponding section by clicking the “New” button. For each tracker type, you need to specify the URL address in the “Pixel” field, where the information will be sent. Additionally, this information will be available in the “Statistics” section of the platform.