Creatives: Getting Started

A creative is a media unit and a core component of an ad campaign. A single creative can be reused across multiple campaigns without any limitations. To view the complete list of creatives, go to the “Creatives” section in the sidebar menu. Available actions in the “Creatives” section:

• • Create a new creative,

• • View or edit an existing one,

• • Delete a creative (if it was used in a campaign, it will be archived to preserve campaign statistics),

• • Sort by date or name,

• • Search by Name, Type, Status, Moderation Status, and Subtype. Detailed descriptions of each subtype are provided in the specifics of each creative type.

To create a new creative, click the “New” button and select the desired creative type. You can independently create four types of creatives:

• • Audio

• • Video

• • Banner

• • Native