by Directories provide a standardized approach to configuring and analyzing campaign participation in auctions.
You can select any number of values either through the reference tree or search field. The system imposes no limits on the number of target categories you can select.
This configuration approach is available for the following target categories:
- Geographic by region (mandatory)
- Device Type: This refers to the type of device on which the ad should be displayed. By default, if no value is selected from the directory, the system interprets that there are no restrictions on this target category.
- Topics: These reflect the focus of the ad’s target audience. There are no limits on the number of categories or subcategories that can be selected. If no topic is chosen from the list, the system interprets that the campaign can participate in any auction, regardless of the requested topic. Additionally, you can set up topics where the campaign should not participate in auctions. These topics can be specified under the Exclusions section, in the Exclude Topics subsection. The exclusions list has priority, so if a topic is accidentally selected for targeting and also added to the exclusions, the system will not allow the campaign to participate in the auction.
- Network Operators: These are the operators through which the ad can be transmitted. For ease of searching, all operators are divided by the countries in which they are present. There is no limit to the number of values that can be selected from the directory. If no value is selected, the system interprets that there are no restrictions for this target category.
- Device Manufacturer: This category refers to the manufacturers of devices on which the ad can be displayed. For convenience, manufacturers are sorted according to popular operating systems.
- Browser
- Language
- Internet Connection Type: This refers to the type of internet connection that the device uses. If this setting is ignored, it is understood that the campaign can participate in any auction, regardless of the requested criteria for this target.
- Operating System: This target category is available under the Exclusions section. It is generally assumed that ads can be displayed on devices with any operating system. However, there is the option to exclude certain operating systems when needed.
To ensure all targeting settings are configured correctly, you can always consult your Manager for verification.