{"id":115,"date":"2024-07-22T21:16:32","date_gmt":"2024-07-22T18:16:32","guid":{"rendered":"http:\/\/52.18.147.238\/?p=115"},"modified":"2025-05-15T16:34:22","modified_gmt":"2025-05-15T13:34:22","slug":"rules_cost","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/ru\/rules_cost\/","title":{"rendered":"\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438"},"content":{"rendered":"\n<p id=\"\u041f\u0440\u0430\u0432\u0438\u043b\u043e_\u043f\u043e_\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0432\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e\u0431 \u0443\u0447\u0430\u0441\u0442\u0438\u0438 <a href=\"https:\/\/wiki.nt.technology\/campaign_where_to_start\/\">\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/a> \u0432 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0435.<\/p>\n\n\n\n<p>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0448\u0430\u0433\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0423\u043a\u0430\u0437\u0430\u0442\u044c \u043d\u0430\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430.<\/strong><\/li>\n\n\n\n<li><strong>\u0423\u043a\u0430\u0437\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u0443\u0441<\/strong> \u2013 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0438\u043b\u0438 \u043e\u0442\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043e\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0432 <a href=\"https:\/\/wiki.nt.technology\/creative_group\/\">\u0433\u0440\u0443\u043f\u043f\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432<\/a> \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdWstsNhE6sxaKFpAhdoLkbBurY-QAKC1N1H5zBMughFxw7z97UKEJREWK7PDyUe_QWuTxUqoopdvqx8xont9s5Ve2tPCMpRC0HR0eetcIFxOqMTHmNpB25CwjBYvd6hfJzdwOZvse1k2MQnQoDUEc?key=zVEJCfP3w59dFQ5iC7Q6tWEu\" alt=\"\"\/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0443\u0441\u043b\u043e\u0432\u0438\u0435<\/strong>:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, CPM),<\/li>\n\n\n\n<li>\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u0446\u0435\u043b\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, >, &lt;, =),<\/li>\n\n\n\n<li>\u0432\u0432\u0435\u0441\u0442\u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430.<\/li>\n<\/ul>\n\n\n\n<p id=\"\u041f\u0440\u0430\u0432\u0438\u043b\u043e_\u043f\u043e_\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438\">\u0412\u0441\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043f\u043e \u043b\u043e\u0433\u0438\u043a\u0435 <strong>\u00ab\u0418\u00bb<\/strong> \u2013 \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0435 \u043c\u043e\u0436\u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 <strong>\u0432\u0441\u0435\u0445<\/strong> \u0443\u0441\u043b\u043e\u0432\u0438\u0439. \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u043d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0432\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e\u0431 \u0443\u0447\u0430\u0441\u0442\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0435. \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0448\u0430\u0433\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438: \u0412\u0441\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043f\u043e \u043b\u043e\u0433\u0438\u043a\u0435 \u00ab\u0418\u00bb \u2013 \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0435 \u043c\u043e\u0436\u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u0439. \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u043d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[35,36],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry","category-rules","tag-35","tag-36"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":3,"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":558,"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/posts\/115\/revisions\/558"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/ru\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}