{"id":75,"date":"2024-07-16T20:09:45","date_gmt":"2024-07-16T17:09:45","guid":{"rendered":"http:\/\/52.18.147.238\/?p=75"},"modified":"2026-02-10T15:39:25","modified_gmt":"2026-02-10T12:39:25","slug":"targets_getting_started","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/en\/targets_getting_started\/","title":{"rendered":"Targets: Getting started"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Targeting parameters help align ad campaigns with their intended audiences, increasing the likelihood of achieving campaign objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating and Managing Targets<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access the <\/span><b>&#8220;Targeting&#8221;<\/b><span style=\"font-weight: 400;\"> section in the sidebar menu and click <\/span><b>&#8220;New Target&#8221;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View, edit, or delete existing targets in the same section<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targets cannot be deleted if assigned to any active ad group<\/span><\/li>\n<\/ul>\n<p>The created targets can be duplicated or deleted.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-578\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-14.56.09-scaled.png\" alt=\"\" width=\"2560\" height=\"1010\" \/><br \/>\n<span style=\"font-weight: 400;\">Applying Targets<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each target can be assigned to one ad group&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same target may be reused across different groups and campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For active campaigns, targeting is the primary eligibility criterion for auction requests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All targeting conditions follow AND logic &#8211; if any single condition isn&#8217;t met, the campaign becomes ineligible<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Available Targeting Categories:<br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geo<\/b><span style=\"font-weight: 400;\">&nbsp;(regional targeting) &#8211; <\/span><i><span style=\"font-weight: 400;\">required parameter<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Device types<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Topics<\/b><span style=\"font-weight: 400;\">&nbsp;(IAB standards)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Placements<\/b><span style=\"font-weight: 400;\"> (websites)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pages specific<\/b><span style=\"font-weight: 400;\"> (individual website pages). When the same domain appears in both Placements and Pages, the system will restrict targeting to the specified page only.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Carriers <\/strong>\u2013 network operators.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Device models<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Networks <\/strong>\u2013 Internet connection type<\/li>\n<li aria-level=\"1\"><b>App bundle<\/b><\/li>\n<li aria-level=\"1\"><b>Browser<\/b><\/li>\n<li aria-level=\"1\"><b>Language<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IP addresses<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand safety<\/b><span style=\"font-weight: 400;\"> categories<\/span><\/li>\n<\/ol>\n<p>The listed target categories can be used in two directions:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inclusion<\/b><span style=\"font-weight: 400;\"> (only matching requests)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 0.875rem;\">Exclusion<\/b><span style=\"font-weight: 400;\"> (blocking specified parameters)<\/span><\/li>\n<\/ul>\n<p><b>Important Notes:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Categories like IAB Topics, Placements, and Pages support both inclusion\/exclusion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carefully configure parameters to avoid conflicting conditions that may cause system misinterpretation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consult your Account Manager if uncertain about target configuration.<\/span><\/li>\n<\/ul>\n<p><b>Advanced Settings:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IP addresses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand safety categories<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These features are manager-enabled by default but may be delegated to you upon request.<\/span><\/p>\n<p>Targetings added to a specific category can be exported from the platform in .txt format.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-15.32.50-scaled.png\" alt=\"\" width=\"2560\" height=\"871\" class=\"alignnone size-full wp-image-704\" srcset=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-15.32.50-scaled.png 2560w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-15.32.50-300x102.png 300w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-15.32.50-1024x348.png 1024w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-15.32.50-768x261.png 768w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-15.32.50-1536x522.png 1536w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-15.32.50-2048x696.png 2048w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-15.32.50-720x245.png 720w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Targeting parameters help align ad campaigns with their intended audiences, increasing the likelihood of achieving campaign objectives. Creating and Managing Targets Access the &#8220;Targeting&#8221; section in the sidebar menu and click &#8220;New Target&#8221; View, edit, or delete existing targets in the same section Targets cannot be deleted if assigned to any active ad group The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[20,18,19,17],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-start","category-targets","tag-createtarget","tag-target"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":10,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":705,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/75\/revisions\/705"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}