{"id":564,"date":"2025-05-15T16:42:35","date_gmt":"2025-05-15T13:42:35","guid":{"rendered":"https:\/\/wiki.nt.technology\/ru\/?p=564"},"modified":"2025-06-18T12:58:32","modified_gmt":"2025-06-18T09:58:32","slug":"strategy","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/en\/strategy\/","title":{"rendered":"Auction Bidding Strategies for Campaign Creation"},"content":{"rendered":"

When creating a campaign, selecting the appropriate auction strategy is crucial as it determines both your traffic acquisition costs and campaign priority in auctions. Our platform offers three bidding options:<\/p>\n

    \n
  1. Fixed Bid<\/b> – “Pay exactly what you specify”<\/i><\/i><\/li>\n
  2. Adaptive Bid<\/b> – “Set your maximum, we buy at the lowest winning price”<\/i><\/i><\/li>\n
  3. Dynamic Bid Range<\/b> – “Flexible bidding within your specified maximum”<\/i><\/i><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    1. Fixed Bid Strategy<\/h4>\n

    “Pay exactly what you specify”<\/i><\/i><\/p>\n

      \n
    • You set an exact price (e.g., $1.00 per 1000 impressions)<\/li>\n
    • The system uses this exact bid in every auction<\/li>\n<\/ul>\n

      Best for:<\/p>\n

        \n
      • Complete cost and volume control<\/li>\n
      • Stable, predictable spending<\/li>\n<\/ul>\n

        Example:<\/b> You need consistent traffic at a set price of $1.00 CPM<\/p>\n

        2. Adaptive Bid Strategy<\/h4>\n

        “Set your maximum, we buy at the lowest winning price”<\/i><\/i><\/p>\n

          \n
        • You specify a maximum bid (e.g., $2.00)<\/li>\n
        • The system typically wins auctions at 40-50% of your maximum<\/li>\n<\/ul>\n

          Best for:<\/p>\n

            \n
          • Broad targeting campaigns<\/li>\n
          • Non-critical daily volume KPIs<\/li>\n
          • Cost savings with high win rates<\/li>\n
          • Campaigns with optimization time<\/li>\n<\/ul>\n

            Example: Maximum set at $2.00 \u2013 traffic purchased at $1.10-1.50<\/p>\n

            3. Dynamic Bid Range Strategy<\/h4>\n

            “Flexible bidding within your maximum”<\/i><\/i><\/p>\n

              \n
            • You set a realistic maximum (e.g., $1.20)<\/li>\n
            • The system adjusts bids between the minimum winning price and your maximum<\/li>\n<\/ul>\n

              Best for:<\/p>\n

                \n
              • Premium placement opportunities<\/li>\n
              • Maintaining reach at reasonable costs<\/li>\n
              • Balancing volume with cost efficiency<\/li>\n<\/ul>\n

                Example: Maximum set at $1.20 \u2013 system bids $1.00-1.20 based on market conditions<\/p>\n

                Important Note:<\/b>
                \nSetting an unrealistically low maximum will cause you to lose auctions. Choose a competitive maximum to maintain campaign performance.<\/p>\n

                For optimal strategy selection, consider your campaign goals:<\/p>\n

                  \n
                • cost control (Fixed),<\/li>\n
                • cost efficiency (Adaptive),<\/li>\n
                • balanced performance (Dynamic).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                  When creating a campaign, selecting the appropriate auction strategy is crucial as it determines both your traffic acquisition costs and campaign priority in auctions. Our platform offers three bidding options: Fixed Bid – “Pay exactly what you specify” Adaptive Bid – “Set your maximum, we buy at the lowest winning price” Dynamic Bid Range – “Flexible bidding within […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-564","post","type-post","status-publish","format-standard","hentry","category-campaigns"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/comments?post=564"}],"version-history":[{"count":1,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/564\/revisions"}],"predecessor-version":[{"id":566,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/564\/revisions\/566"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/media?parent=564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/categories?post=564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/tags?post=564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}