{"id":482,"date":"2025-01-03T14:52:14","date_gmt":"2025-01-03T11:52:14","guid":{"rendered":"https:\/\/wiki.nt.technology\/ru\/?p=482"},"modified":"2025-06-24T10:20:56","modified_gmt":"2025-06-24T07:20:56","slug":"brandsafety","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/en\/brandsafety\/","title":{"rendered":"Brand Safety"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Brand Safety protects advertisers&#8217; reputation by preventing ad placements alongside inappropriate or undesirable content.<\/span><\/p>\n<h4><strong>Digital Content Labels<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Each website or app receives a content safety rating:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DL-G<\/b><span style=\"font-weight: 400;\"> &#8211; Suitable for all audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DL-Y<\/b><span style=\"font-weight: 400;\"> &#8211; Child-appropriate content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DL-T<\/b><span style=\"font-weight: 400;\"> &#8211; Suitable for teens and seniors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DL-MA<\/b><span style=\"font-weight: 400;\"> &#8211; Adult content only<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>NONE-LABEL<\/b><span style=\"font-weight: 400;\"> &#8211; Not yet classified<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Targeting by these labels prevents your ads from appearing on undesirable content sources.<\/span><\/p>\n<h4><strong>Sensitive Categories<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Content themes that may negatively impact brand perception (emotionally charged, uncomfortable, etc.):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>ALCOHOL<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>GAMBLING<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>PROFANITY&nbsp;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>SEXUAL<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>DOWNLOADS WAREZ&nbsp;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>NON-CATEGORY&nbsp;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>RELIGION<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>SHOCKING&nbsp;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>DRUGS&nbsp;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>POLITICS&nbsp;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>SENSITIVE SOCIAL ISSUES<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>TOBACCO<\/strong><\/li>\n<\/ul>\n<p>Targeting sensitive categories, combined with assigning a digital content label, allows you to avoid displaying ads on inappropriate resources. However, targeting cannot guarantee the complete exclusion of unsuitable resources due to the constant emergence of new sites and apps that may not be labeled promptly.<\/p>\n<p>By default, these settings are not applied, and the system does not restrict advertising campaigns from participating in auctions. If you need to adjust targeting settings to enhance brand safety, you can contact your Account Manager.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Safety protects advertisers&#8217; reputation by preventing ad placements alongside inappropriate or undesirable content. Digital Content Labels Each website or app receives a content safety rating: DL-G &#8211; Suitable for all audiences DL-Y &#8211; Child-appropriate content DL-T &#8211; Suitable for teens and seniors DL-MA &#8211; Adult content only NONE-LABEL &#8211; Not yet classified Targeting by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[26,32,31,30,28],"class_list":["post-482","post","type-post","status-publish","format-standard","hentry","category-targets","tag-sensitivecategories","tag-sensitivetopics","tag-limitimpressions","tag-contentlabel","tag-digitalcontentlabel"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":3,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/482\/revisions"}],"predecessor-version":[{"id":610,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/482\/revisions\/610"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/media?parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/categories?post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/tags?post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}