{"id":249,"date":"2024-08-13T20:47:40","date_gmt":"2024-08-13T17:47:40","guid":{"rendered":"http:\/\/52.18.147.238\/?p=249"},"modified":"2026-06-12T14:26:20","modified_gmt":"2026-06-12T11:26:20","slug":"creative_group","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/en\/creative_group\/","title":{"rendered":"Creative group"},"content":{"rendered":"<p>A <strong>creative group<\/strong> is a mandatory component of any <a href=\"\/creative_group\">campaign<\/a> and can only be created after selecting the campaign type (<a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b0%d1%83%d0%b4%d0%b8%d0%be-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Audio<\/a>, <a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b2%d0%b8%d0%b4%d0%b5%d0%be-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Video<\/a>, <a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b1%d0%b0%d0%bd%d0%bd%d0%b5%d1%80-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Banner<\/a>, or <a href=\"\/%d0%bd%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d1%8b%d0%b9-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Native<\/a>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-581\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.48.42.png\" alt=\"\" width=\"2560\" height=\"1348\" \/><\/p>\n<p>After selecting the campaign type, the &#8216;New&#8217; button will appear in the &#8216;Creative Groups&#8217; section. Clicking this button will allow you to start creating a creative group. You can create a new creative group in two ways:<\/p>\n<ul>\n<li>In the campaign details, click the &#8216;New group&#8217; button.<\/li>\n<li>When viewing statistics for a creative group, click the &#8216;New group&#8217; button. The view is available by clicking on the campaign name in the list of available campaigns.<\/li>\n<\/ul>\n<p>The system does not limit the number of creative groups created for a campaign. Users can edit or delete creative groups at any time. After editing the parameters of a specific group, click the &#8216;Save&#8217; button at the end of the creative groups list. Please note, editing a campaign in &#8216;Archived&#8217; status is not available.<\/p>\n<p>You can set a creative group as active (participating in the auction) or inactive (not participating). To do this, simply turn the switch on or off.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-581\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/10\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-10-24-\u0432-11.05.37.png\" alt=\"\" width=\"2560\" height=\"1348\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-581\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/10\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-10-24-\u0432-11.05.45.png\" alt=\"\" width=\"2560\" height=\"1348\" \/><\/p>\n<p>The same functionality is available at the creative level within a group.<\/p>\n<p>A creative group is created for a specific campaign and cannot be reused in others. To create a new creative group, you need to fill out and select the following values:<\/p>\n<ol>\n<li><strong>Group Name<\/strong> \u2013 assign a clear, identifiable name.<\/li>\n<li><strong>Set the bid<\/strong> \u2013 the maximum value for cost per 1000 impressions or per click (depending on the selected <a href=\"\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\/#\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\">strategy<\/a>), at which the campaign is ready to participate in the auction.<\/li>\n<li>Define parameters or UTM tags that will be automatically appended to all links configured in the campaign\u2019s ad settings.<\/li>\n<li><strong>Add <a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d1%8b-%d1%81-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d1%82%d1%8c-2\/\">creatives<\/a>.<\/strong> Select from previously created creatives matching the campaign type. <em>No limit<\/em> on the number of creatives per group.<\/li>\n<li><strong>Add a <a href=\"\/%d0%be%d0%b1%d1%89%d0%b0%d1%8f-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8f\/\">target<\/a>.<\/strong> The system will prompt you to select from the list of previously created targets. To launch the campaign, adding a target in &#8216;Active&#8217; status is mandatory. Only one target can be added to a creative group.<\/li>\n<li><strong>Add <a href=\"\/%d0%bf%d1%80%d0%b0%d0%b2%d0%b8%d0%bb%d0%b0-%d1%81-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d1%82%d1%8c\/\">rules<\/a>.<\/strong> Rules are not mandatory for launching the campaign; they are an additional configuration. The system does not limit the number of rules that can be added to a creative group.<\/li>\n<li><strong>Add a direct deal<\/strong> \u2013 specify the Deal ID, bid, and SSP partner if the creative group should participate in buying traffic through a pre-agreed direct deal.<\/li>\n<\/ol>\n<p>The <strong>Direct Deals<\/strong> block is used when traffic is purchased not only through the open auction, but also through a direct deal with a specific SSP partner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.52.50.png\" alt=\"\" width=\"2552\" height=\"280\" class=\"alignnone size-full wp-image-749\" srcset=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.52.50.png 2552w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.52.50-300x33.png 300w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.52.50-1024x112.png 1024w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.52.50-768x84.png 768w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.52.50-1536x169.png 1536w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.52.50-2048x225.png 2048w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-06-12-\u0432-13.52.50-720x79.png 720w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/p>\n<p>To add a direct deal, fill in the following fields:<\/p>\n<ol>\n<li><strong>Deal ID<\/strong> \u2013 enter the deal identifier that has been agreed in advance with the SSP partner. This information will be provided by your personal manager.<\/li>\n<li><strong>Bid<\/strong> \u2013 specify the bid at which the creative group will participate in the auction for this deal.<\/li>\n<li><strong>SSP<\/strong> \u2013 select the partner for whom the direct deal is configured.<\/li>\n<li><strong>ONLY \/ FALLBACK<\/strong> \u2013 select the deal mode:\n<ul>\n<li><strong>ONLY<\/strong> \u2013 the creative group will participate only in requests with the specified Deal ID.<\/li>\n<li><strong>FALLBACK<\/strong> \u2013 the creative group can use the deal as an additional buying scenario.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Several direct deals can be added to one creative group. If a deal is no longer needed, it can be deleted using the delete icon on the right side of the row.<\/p>\n<p>The created creative group does not serve as the basis for allowing the campaign to participate in auctions. Please review all launch restrictions in the article &#8216;<a href=\"\/%d1%83%d1%81%d0%bb%d0%be%d0%b2%d0%b8%d1%8f-%d1%83%d1%87%d0%b0%d1%81%d1%82%d0%b8%d1%8f-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8-%d0%b2-%d0%b0%d1%83%d0%ba%d1%86%d0%b8%d0%be%d0%bd%d0%b5\/\">Campaign Participation Conditions in Auctions.<\/a>&#8216;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A creative group is a mandatory component of any campaign and can only be created after selecting the campaign type (Audio, Video, Banner, or Native). After selecting the campaign type, the &#8216;New&#8217; button will appear in the &#8216;Creative Groups&#8217; section. Clicking this button will allow you to start creating a creative group. You can create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[56,66],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-campaigns","tag-creativegroup","tag-createacreativegroup"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":14,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":753,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/249\/revisions\/753"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}