{"id":249,"date":"2024-08-13T20:47:40","date_gmt":"2024-08-13T17:47:40","guid":{"rendered":"http:\/\/52.18.147.238\/?p=249"},"modified":"2026-02-10T14:05:46","modified_gmt":"2026-02-10T11:05:46","slug":"creative_group","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/en\/creative_group\/","title":{"rendered":"Creative group"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>creative group<\/b><span style=\"font-weight: 400;\"> is a mandatory component of any<\/span>&nbsp;<a href=\"\/creative_group\">campaign<\/a> <span style=\"font-weight: 400;\"> and can only be created after selecting the campaign type (<\/span><a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b0%d1%83%d0%b4%d0%b8%d0%be-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Audio<\/a>, <a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b2%d0%b8%d0%b4%d0%b5%d0%be-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Video<\/a>, <a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b1%d0%b0%d0%bd%d0%bd%d0%b5%d1%80-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Banner<\/a>, or <a href=\"\/%d0%bd%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d1%8b%d0%b9-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Native<\/a>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-581\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-13.58.57-scaled.png\" alt=\"\" width=\"2560\" height=\"1348\" \/><\/p>\n<p><span data-sheets-root=\"1\"><span style=\"font-size: 0.875rem;\">After selecting the campaign type, the &#8216;New&#8217; button will appear in the &#8216;Creative Groups&#8217; section. Clicking this button will allow you to start creating a creative group. You can create a new creative group in two ways:<\/span><\/span><\/p>\n<ul>\n<li>In the campaign details, click the &#8216;New group&#8217; button<\/li>\n<li>When viewing statistics for a creative group, click the &#8216;New group&#8217; button. The view is available by clicking on the campaign name in the list of available campaigns.<\/li>\n<\/ul>\n<p>The system does not limit the number of creative groups created for a campaign. Users can edit or delete creative groups at any time. After editing the parameters of a specific group, click the &#8216;Save&#8217; button at the end of the creative groups list. Please note, editing a campaign in &#8216;Archived&#8217; status is not available.<\/p>\n<p>You can set a creative group as active (participating in the auction) or inactive (not participating). To do this, simply turn the switch on or off.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-581\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/10\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-10-24-\u0432-11.05.37.png\" alt=\"\" width=\"2560\" height=\"1348\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-581\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/10\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-10-24-\u0432-11.05.45.png\" alt=\"\" width=\"2560\" height=\"1348\" \/><\/p>\n<p>The same functionality is available at the creative level within a group.<\/p>\n<p>A creative group is created for a specific campaign and cannot be reused in others. To create a new creative group, you need to fill out and select the following values:<\/p>\n<ol>\n<li><strong>Group Name<\/strong><span style=\"font-weight: 400;\"> \u2013 Assign a clear, identifiable name.<\/span><\/li>\n<li><strong>Set the bid<\/strong> \u2013 the maximum value for cost per 1000 impressions or per click (depending on the selected <a href=\"\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\/#\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\">strategy<\/a>), at which the campaign is ready to participate in the auction.<\/li>\n<li> It is possible to define parameters or UTM tags that will be automatically appended to all links configured in the campaign\u2019s ad settings.<\/li>\n<li><strong>Add<a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d1%8b-%d1%81-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d1%82%d1%8c-2\/\"> creatives<\/a>.<\/strong>&nbsp;<span style=\"font-weight: 400;\">Select from <\/span>previously created creatives<span style=\"font-weight: 400;\"> matching the campaign type. <i>No limit<\/i> on the number of creatives per group.<\/span><\/li>\n<li><strong>Add a <a href=\"\/%d0%be%d0%b1%d1%89%d0%b0%d1%8f-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8f\/\">target<\/a><\/strong>. The system will prompt you to select from the list of previously created targets. To launch the campaign, adding a target in &#8216;Active&#8217; status is mandatory. Only one target can be added to a creative group.<\/li>\n<li><strong>Add <a href=\"\/%d0%bf%d1%80%d0%b0%d0%b2%d0%b8%d0%bb%d0%b0-%d1%81-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d1%82%d1%8c\/\">rules<\/a>.<\/strong> Rules are not mandatory for launching the campaign; they are an additional configuration. The system does not limit the number of rules that can be added to a creative group.<\/li>\n<\/ol>\n<p>The created creative group does not serve as the basis for allowing the campaign to participate in auctions. Please review all launch restrictions in the article &#8216;<a href=\"\/%d1%83%d1%81%d0%bb%d0%be%d0%b2%d0%b8%d1%8f-%d1%83%d1%87%d0%b0%d1%81%d1%82%d0%b8%d1%8f-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8-%d0%b2-%d0%b0%d1%83%d0%ba%d1%86%d0%b8%d0%be%d0%bd%d0%b5\/\">Campaign Participation Conditions in Auctions.<\/a>&#8216;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A creative group is a mandatory component of any&nbsp;campaign and can only be created after selecting the campaign type (Audio, Video, Banner, or Native). After selecting the campaign type, the &#8216;New&#8217; button will appear in the &#8216;Creative Groups&#8217; section. Clicking this button will allow you to start creating a creative group. You can create a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[56,66],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-campaigns","tag-creativegroup","tag-createacreativegroup"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":12,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":690,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/249\/revisions\/690"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}