{"id":155,"date":"2024-07-27T15:05:35","date_gmt":"2024-07-27T12:05:35","guid":{"rendered":"http:\/\/52.18.147.238\/?p=155"},"modified":"2025-10-24T13:06:00","modified_gmt":"2025-10-24T10:06:00","slug":"video_cerative","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/en\/video_cerative\/","title":{"rendered":"Video Creative"},"content":{"rendered":"<strong>A Video <a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d1%8b-%d1%81-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d1%82%d1%8c-2\/\">Creative <\/a><\/strong><span style=\"font-weight: 400;\">delivers campaign messaging through audiovisual content distributed via internet and streaming platforms.<\/span>\r\n<ol>\r\n \t<li>\r\n<h4><span style=\"font-weight: 400;\"> Video File Upload<\/span><\/h4>\r\n<\/li>\r\n<\/ol>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supported Formats<\/b><span style=\"font-weight: 400;\">: As specified on upload page (unsupported formats will be rejected)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>File Naming<\/b><span style=\"font-weight: 400;\">:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Original filename displayed automatically after upload<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Editable in the &#8220;Name&#8221; field before final submission<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ol start=\"2\">\r\n \t<li>\r\n<h4><span style=\"font-weight: 400;\"> Click-Through Configuration<\/span><\/h4>\r\n<\/li>\r\n<\/ol>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing Page<\/b><span style=\"font-weight: 400;\">: Enter the final destination URL<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Display URL<\/b><span style=\"font-weight: 400;\">:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Automatically generated based on landing page<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Fully customizable to match branding needs<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nThe system supports creating video creatives using VAST<sup>1<\/sup> markup. To use this feature, please consult with your account manager. If enabled, note that a video creative can contain either a video file or VAST markup, but not both.\r\n\r\nAdditionally, you can add trackers to a creative to monitor user interactions.\r\n\r\nThe following tracker types are available for video creatives:&nbsp;\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click<\/b><span style=\"font-weight: 400;\">: Records when users click the ad<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impression<\/b><span style=\"font-weight: 400;\">: Tracks when the ad is displayed<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start<\/b><span style=\"font-weight: 400;\">: Logs when video playback begins<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>First quartile (25%)<\/b><span style=\"font-weight: 400;\">: 25% of video viewed<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Midpoint (50%)<\/b><span style=\"font-weight: 400;\">: Half of video viewed<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Third quartile (75%)<\/b><span style=\"font-weight: 400;\">: 75% of video viewed<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complete<\/b><span style=\"font-weight: 400;\">: Full 100% playback<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mute\/Unmute<\/b><span style=\"font-weight: 400;\">: Volume control interactions<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pause\/Resume<\/b><span style=\"font-weight: 400;\">: Playback interruptions<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rewind<\/b><span style=\"font-weight: 400;\">: Viewer rewatching content<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skip<\/b><span style=\"font-weight: 400;\">: User skipping the video<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Player expand<\/b><span style=\"font-weight: 400;\">: When video goes fullscreen<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Player collapse<\/b><span style=\"font-weight: 400;\">: When exiting fullscreen<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom<\/b><span style=\"font-weight: 400;\">: Configure for any unique interaction<\/span><\/li>\r\n<\/ul>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-584\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0412\u0438\u0434\u0435\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435.png\" alt=\"\" width=\"1496\" height=\"704\" srcset=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0412\u0438\u0434\u0435\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435.png 1496w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0412\u0438\u0434\u0435\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-300x141.png 300w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0412\u0438\u0434\u0435\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-1024x482.png 1024w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0412\u0438\u0434\u0435\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-768x361.png 768w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0412\u0438\u0434\u0435\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-720x339.png 720w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTrackers can be added in the designated &#8220;Trackers&#8221; section by clicking the &#8220;New&#8221; button. For each tracker type, you should enter a URL in the &#8220;Pixel&#8221; field, which will serve as the destination for reporting interaction data. Additionally, this information will be accessible in the program\u2019s &#8220;<a href=\"\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-%d0%bf%d0%be-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8f%d0%bc\/\">Statistics<\/a>&#8221; section. \r\n\r\n<!-- wp:paragraph -->\r\n\r\n<p>By default, uploaded videos on the platform are displayed in any available players with various aspect ratios (vertical, square, etc.). If you want the ad video to be shown only on players with a suitable aspect ratio (e.g., 16:9, 4:3, etc.), you need to check the option &#8216;Show only on players with matching aspect ratio&#8217;. <\/p>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/07\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-10-24-\u0432-12.49.30.png\" alt=\"\" class=\"wp-image-640\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><\/p>\r\n<!-- \/wp:paragraph -->\r\n","protected":false},"excerpt":{"rendered":"<p>A Video Creative delivers campaign messaging through audiovisual content distributed via internet and streaming platforms. Video File Upload Supported Formats: As specified on upload page (unsupported formats will be rejected) File Naming: Original filename displayed automatically after upload Editable in the &#8220;Name&#8221; field before final submission Click-Through Configuration Landing Page: Enter the final destination URL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[48,46,47],"class_list":["post-155","post","type-post","status-publish","format-standard","hentry","category-creatives","tag-video","tag-videocreatives","tag-createvideo"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":7,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/155\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/155\/revisions\/642"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/media?parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/categories?post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/tags?post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}