{"id":148,"date":"2024-07-27T14:47:09","date_gmt":"2024-07-27T11:47:09","guid":{"rendered":"http:\/\/52.18.147.238\/?p=148"},"modified":"2025-06-18T12:42:22","modified_gmt":"2025-06-18T09:42:22","slug":"audio_creative","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/en\/audio_creative\/","title":{"rendered":"Audio Creative"},"content":{"rendered":"An audio <a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d1%8b-%d1%81-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d1%82%d1%8c-2\/\">creative<\/a> <span style=\"font-weight: 400;\">delivers advertising messages through sound, used across radio and streaming platforms.<\/span>\r\n<ol>\r\n \t<li>\r\n<h4><span style=\"font-weight: 400;\"> Audio File Upload<\/span><\/h4>\r\n<\/li>\r\n<\/ol>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supported Formats<\/b><span style=\"font-weight: 400;\">: Only specified formats accepted (listed on upload page)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>File Handling<\/b><span style=\"font-weight: 400;\">:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">System displays original filename after upload<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Editable in the &#8220;Name&#8221; field before finalizing<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-585\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0410\u0443\u0434\u0438\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-scaled.png\" alt=\"\" width=\"2560\" height=\"1350\" srcset=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0410\u0443\u0434\u0438\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-scaled.png 2560w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0410\u0443\u0434\u0438\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-300x158.png 300w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0410\u0443\u0434\u0438\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-1024x540.png 1024w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0410\u0443\u0434\u0438\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-768x405.png 768w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0410\u0443\u0434\u0438\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-1536x810.png 1536w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0410\u0443\u0434\u0438\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-2048x1080.png 2048w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432-\u0442\u0438\u043f\u0430-\u0410\u0443\u0434\u0438\u043e-\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-720x380.png 720w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/>\r\n<ol start=\"2\">\r\n \t<li>\r\n<h4><span style=\"font-weight: 400;\"> Click-Through Configuration<\/span><\/h4>\r\n<\/li>\r\n<\/ol>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing Page<\/b><span style=\"font-weight: 400;\">: Final destination URL<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Display URL<\/b><span style=\"font-weight: 400;\">:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">System-generated suggestion provided<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Fully customizable display version<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nThe system allows the creation of creatives using DAST<sup>1<\/sup>-markup. You can discuss the use of this feature with your manager. If this feature is available, please note that one audio-type creative can contain either an audio file or DAAST markup.\r\n\r\nAdditionally, you can add trackers to the creative to monitor the Recipient&#8217;s interaction with the creative.\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:image {\"id\":152,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" class=\"wp-image-152\" src=\"http:\/\/52.18.147.238\/wp-content\/uploads\/2024\/07\/image-18-1024x615.png\" alt=\"\" srcset=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/07\/image-18-1024x615.png 1024w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/07\/image-18-300x180.png 300w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/07\/image-18-768x461.png 768w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/07\/image-18-720x432.png 720w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2024\/07\/image-18.png 1151w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<h4><span style=\"font-weight: 400;\">The following tracker types are available for audio creatives:&nbsp;\r\n<\/span><\/h4>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click<\/b><span style=\"font-weight: 400;\">: User taps\/clicks the ad<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impression<\/b><span style=\"font-weight: 400;\">: Ad delivery recorded<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start<\/b><span style=\"font-weight: 400;\">: Audio playback begins<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>First quartile (25%)<\/b><span style=\"font-weight: 400;\">: First quarter completed<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Midpoint (50%)<\/b><span style=\"font-weight: 400;\">: Halfway playback point<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Third quartile (75%)<\/b><span style=\"font-weight: 400;\">: Three-quarters completed<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complete<\/b><span style=\"font-weight: 400;\">: Full playback (100%)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mute<\/b><span style=\"font-weight: 400;\">: Audio muted<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unmute<\/b><span style=\"font-weight: 400;\">: Audio unmuted<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pause<\/b><span style=\"font-weight: 400;\">: Playback paused<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resume<\/b><span style=\"font-weight: 400;\">: Playback continued after pause<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 0.875rem;\">Rewind<\/b><span style=\"font-size: 0.875rem;\">: User rewound content<\/span><\/li>\r\n<\/ul>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTrackers are added in the corresponding section by clicking the &#8220;New&#8221; button. For each tracker type, you need to specify the URL address in the &#8220;Pixel&#8221; field, where the information will be sent. Additionally, this information will be available in the &#8220;<a href=\"\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-%d0%bf%d0%be-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8f%d0%bc\/\">Statistics<\/a>&#8221; section of the platform.","protected":false},"excerpt":{"rendered":"<p>An audio creative delivers advertising messages through sound, used across radio and streaming platforms. Audio File Upload Supported Formats: Only specified formats accepted (listed on upload page) File Handling: System displays original filename after upload Editable in the &#8220;Name&#8221; field before finalizing Click-Through Configuration Landing Page: Final destination URL Display URL: System-generated suggestion provided Fully [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[44,39,45],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-creatives","tag-audio","tag-creative","tag-createaudio"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":6,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":569,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/148\/revisions\/569"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}