{"id":139,"date":"2024-07-27T14:15:56","date_gmt":"2024-07-27T11:15:56","guid":{"rendered":"http:\/\/52.18.147.238\/?p=139"},"modified":"2026-02-10T12:51:41","modified_gmt":"2026-02-10T09:51:41","slug":"creatives_where_to_start","status":"publish","type":"post","link":"https:\/\/wiki.nt.technology\/en\/creatives_where_to_start\/","title":{"rendered":"Creatives: Getting Started"},"content":{"rendered":"\r\n<p>A creative is a media unit and a core component of an ad campaign. A single creative can be reused across multiple <a href=\"\/%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8f-%d1%81-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d1%82%d1%8c\/\">campaigns<\/a> without any limitations.<\/p>\r\n\r\n\r\n\r\n<p>To view the complete list of creatives, go to the <strong>\u201cCreatives\u201d<\/strong> section in the sidebar menu.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\">\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1151\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.-\u0421-\u0447\u0435\u0433\u043e-\u043d\u0430\u0447\u0430\u0442\u044c-scaled.png\" alt=\"Creatives section overview\" class=\"wp-image-575\" srcset=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.-\u0421-\u0447\u0435\u0433\u043e-\u043d\u0430\u0447\u0430\u0442\u044c-scaled.png 2560w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.-\u0421-\u0447\u0435\u0433\u043e-\u043d\u0430\u0447\u0430\u0442\u044c-300x135.png 300w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.-\u0421-\u0447\u0435\u0433\u043e-\u043d\u0430\u0447\u0430\u0442\u044c-1024x460.png 1024w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.-\u0421-\u0447\u0435\u0433\u043e-\u043d\u0430\u0447\u0430\u0442\u044c-768x345.png 768w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.-\u0421-\u0447\u0435\u0433\u043e-\u043d\u0430\u0447\u0430\u0442\u044c-1536x690.png 1536w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.-\u0421-\u0447\u0435\u0433\u043e-\u043d\u0430\u0447\u0430\u0442\u044c-2048x921.png 2048w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2025\/05\/\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.-\u0421-\u0447\u0435\u0433\u043e-\u043d\u0430\u0447\u0430\u0442\u044c-720x324.png 720w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><strong>Available actions in the \u201cCreatives\u201d section:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n    <li>Create a new creative<\/li>\r\n    <li>View or edit an existing creative<\/li>\r\n    <li>Delete a creative (if it was used in a campaign, it will be archived to preserve campaign statistics)<\/li>\r\n    <li>Sort creatives by date or name<\/li>\r\n    <li>Search by <strong>Name, Type, Status, Client, Moderation Status<\/strong>, and <strong>Subtype<\/strong>. Detailed descriptions of each subtype are provided in the specifics of each creative type<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The Creatives section provides per-creative statistics, including clicks, impressions, CTR, VTR, video starts, and video completion rates at 25%, 50%, and 75%.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\">\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2522\" height=\"856\" src=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-12.51.10.png\" alt=\"Creative statistics table\" class=\"wp-image-680\" srcset=\"https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-12.51.10.png 2522w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-12.51.10-300x102.png 300w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-12.51.10-1024x348.png 1024w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-12.51.10-768x261.png 768w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-12.51.10-1536x521.png 1536w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-12.51.10-2048x695.png 2048w, https:\/\/wiki.nt.technology\/wp-content\/uploads\/2026\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2026-02-10-\u0432-12.51.10-720x244.png 720w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>To create a new creative, click the <strong>\u201cNew\u201d<\/strong> button and select the desired creative type. You can independently create four types of creatives:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n    <li><a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b0%d1%83%d0%b4%d0%b8%d0%be-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Audio<\/a><\/li>\r\n    <li><a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b2%d0%b8%d0%b4%d0%b5%d0%be-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Video<\/a><\/li>\r\n    <li><a href=\"\/%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%82%d0%b8%d0%bf%d0%b0-%d0%b1%d0%b0%d0%bd%d0%bd%d0%b5%d1%80-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Banner<\/a><\/li>\r\n    <li><a href=\"\/%d0%bd%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d1%8b%d0%b9-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5\/\">Native<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>After creation or editing, the creative is sent to the manager for moderation. Learn more about the moderation process <a href=\"\/%d0%bc%d0%be%d0%b4%d0%b5%d1%80%d0%b0%d1%86%d0%b8%d1%8f-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%b0\/\">here<\/a>.<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>A creative is a media unit and a core component of an ad campaign. A single creative can be reused across multiple campaigns without any limitations. To view the complete list of creatives, go to the \u201cCreatives\u201d section in the sidebar menu. Available actions in the \u201cCreatives\u201d section: Create a new creative View or edit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[39,40],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-creatives","category-start","tag-creative","tag-creativetypes"],"_links":{"self":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":13,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":679,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/posts\/139\/revisions\/679"}],"wp:attachment":[{"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.nt.technology\/en\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}